Marketing Specialist

Salary: £28,800 – £30,000 per year

You will help position the employer amongst the strongest players in the market. This will include utilisation of online marketing channels for product launches, campaigns, and account-based marketing initiatives. You will ensure all activities support the business strategy with a focus on delivering commercial impact, with a responsibility for implementation in close cooperation with key stakeholders in the sales department.

Main areas of responsibility:

Marketing plan owner and support on management of marketing budget for UK and Ireland, working towards a higher ROI on all marketing activities.

Develop and manage marketing campaigns on all platforms, such as brand, segment and product campaigns, third party partnerships, print media and digital content.

Proactively work with internal stakeholders on the implementation of marketing initiatives aligning on key activities by channel and KPIs.

Generate local content including customer case studies, articles etc. to ensure global activities resonate with a local audience whilst capturing local trends to further drive demand to meet Marketing KPI’s.

Attend customer meetings together with the Key Account Manager, driving joint marketing activities to deliver growth with strategic account customers and dealers on a needs-basis.

Coordinate and participate in exhibitions and dealer events across UK and Ireland. This includes planning from start to finish and ensuring that objectives and goals are met.

Attend local sales meetings and deliver the marketing agenda in a convincing and engaging manner, capturing feedback from key stakeholders, then transforming to tangible actions to support growth.

Marketing qualification of leads with continuous follow up and monitoring of lead quality, conversion, and un-qualification rates to improve marketing performance.

Experience/Skill required

Excellent communication skills when you manage stakeholders. You are skilled in creating an excellent collaboration across the organisation, but especially with sales, working together with them to ensure marketing activities deliver a high commercial impact. You have a commercial focus and proactively suggest ways to generate and improve lead quality. You are service minded, but not afraid to challenge your stakeholders when needed.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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