Marketing Executive

Salary: £32,400 per year

Marketing Executive 

Interviewing asap for a November/December start

£23k – £25k 3 days from home / 2 days in the office 37.5 hours per week permanent full time

Salford, Manchester

Benefits include

• 24 days holiday plus bank holidays, birthday off
• Pension
• Healthcare
• Free parking when in the office
• Progression opportunities – CPD

Our prestigious client based on the outskirts of Manchester city centre offer first class continuing professional development (CPD), training services and conferences to industry and commerce by building on and developing the intellectual capabilities of Salford University.

You will be working as part of a successful and proactive marketing team in a friendly and supportive office environment. 

Reporting to the marketing team leader, the marketing executive will create and manage a series of targeted B2B marketing campaigns for their training courses via email campaigns and social media.

You will also manage the company social media pages and assist both the marketing and sales teams with data-driven analysis. 

The role requires a commercially minded individual who has a flare for creating effective lead generation campaigns via both social and email platforms. Strong analytical skills and attention to detail will be required to review all campaign and website activities to ensure accuracy.

Strong interpersonal skills will be needed to help build productive relationships with partner networks and your colleagues.

Duties & Responsibilities

• Build, schedule and report on all email marketing campaigns, focussing on quality and conversion, with the aim of generating qualified leads for the sales department
• Managing and updating the CMS and Website
• Managing the company’s social media presence
• Create and nurture relationships with partnership organisations and third-party suppliers
• Identifying and understanding target audiences for a number of different products and services
• Work with the sales team to create sales opportunities
• Assist in market research and data analysis projects to target gaps in the market or changes in buying behaviour

Requirements

• Qualification in marketing desirable but not essential – courses available for you to improve your skills.
• Marketing experience from a B2B background, ideally from the training industry
• Experience with managing company social media accounts
• Experience of creating engaging and results driven email campaigns
• Self-starter, self-motivated and independent thinker who is also a strong team player
• Analytical individual able to analyse customer trends/interests and turn this data into benefit driven campaigns
• Knowledge of PPC and Paid Social Media Marketing desirable
• Strong communicator and influencer
• Strong commercial awareness
• Well organised and structured in business processes
• Target driven and highly motivated with the ability to work to deadlines

To apply for the role of Marketing Executive please email your cv to 

Tina Lacey Recruitment is a specialist recruitment agency dedicated to the skills, training and welfare to work sectors nationally. We are committed to giving full free pre-interview advice and guidance right throughout the interview process.