Marketing Data Analyst
Full job description
Liz Pinks Marketing Recruitment Ltd
Salary: £26,000 – £30,000 per year
Marketing Data Analyst | Banbury office (flexible) | Software as a Service (SAAS) | Permanent | £20,000 – £25,000 | Benefits
Ref: ZR_114_JOB
About the Highlights:
This is a rare and exciting opportunity to join a growing, successful business in the SAAS space
In return for your passion, commitment, hard-work and innovation you’ll enjoy a rewarding company that offers career progression
This is a unique opportunity to be the first Marketing Data Analyst the business has invested in, so there’s a real chance to make this role your own and have a huge impact right from the start
Although this business has experienced tough covid-19 times, it has adapted and recognised that investing in marketing is the smart approach
This role has the potential to grow and develop into a Product Manager position
About the Company:
* Having enjoyed growth of 50% YOY pre-covid, its leaders are ambitious and have created a new product to sell purely online and service different end-user businesses
* Entrepreneurial in spirit, this is a growing, relatively new, forward-thinking success story that recruits accountable, high calibre people and this is a major factor in what makes this such an attractive opportunity
* The forward-thinking, dynamic leadership team provide clear direction and focus making this a desirable career path for the right person
* Overall there’s an excellent working culture – the people are passionate, supportive, team orientated with a family feel and welcomes innovative ideas
About the Overall Objective:
To grow the awareness of the business as experts in the hospitality sector by telling stories backed up by your expertise in analysing company (Salesforce) and industry data
About the Responsibilities:
* Research and analyse data from industry reports and the wealth of data stored in Salesforce (sales, customer, marketing)
* Over time gain a deep understanding of the hospitality sector – macro and microeconomics – e.g. the pain points, needs and interests, relevant legislation changes, competitor activity etc
* Working alongside a small marketing team and working autonomously, you will extract and interrogate customer and sales data from Salesforce using SQL and Excel
* Gain an understanding of different industry tools and technologies to improve efficiency and deepen the value of this role, e.g. business intelligence modelling such as Power BI
* Prepare and present findings internally and externally using infographics and writing news articles (short PR pieces) yourself
* Liaise with relevant industry trade press to increase exposure and positioning the company as experts (essentially leading to more customers and sales)
About the Requirements:
You are likely to be in one of the following roles right now looking for a step up….
1. Junior Data/Marketing/Sales/Business Analyst, Product/Category Assistant/Executive, Insight Exec/Assistant, CRM Exec
2. Marketing Assistant/Graduate in a more numbers focused marketing role
3. A very bright, ambitious 2.1+ graduate (Maths, Statistics, Business, Data Science, Physics or sciences or other numerical/data relevant subjects) with a placement year in a commercial environment
* You love analysing data, spotting trends, looking at statistics – but you also know how to present what the numbers are saying in a logical, clear and easy to understand format
* Telling stories with numbers is your thing; (or finding the numbers to tell the story)
* As well as analysing data, you are able to form actionable insight – i.e. you can recommend how your findings can be used for business strategy
* Excellent with Excel
About You:
* Passionate about data/numbers
* Loves researching and seeking out information
* Ideally degree educated as stated above
* Confident personality and able to communicate with all levels
* Excited by that this a brand new position and the prospect of ‘making the role your own’
* Happy with a positively agile/changing environment and therefore flexible and adaptable in your approach
* Helpful and co-operative, i.e. ‘can-do’ attitude – ‘not my job’ is not in your vocabulary
* Ambitious and looking for career progression
About the Package:
£25,000
Pension
25 days holiday + BH
Healthcare scheme
Share scheme after 12m
To apply for this job please visit definitejobs.co.uk.