Marketing Communications Specialist (Great Co.)

Marketing Communications Specialist, Up to £50,000 + Amazing Blue Chip Benefits
Cambridge Based

Job Description

With the objective of extending the company partner-based teaching, research and development into more universities and higher education institutions worldwide, the company university program is seeking an experienced Marketing Specialist to manage its various marketing activities worldwide. This is a great position working for global brand organisation and you will gain opportunity of supporting the program globally

The Program Marketing Specialist will deliver a results-driven global marketing strategies for the University Program. Reporting to the Worldwide University Program Manager, the successful candidate will leverage the full marketing mix to develop the programs worldwide marketing and communications strategy and plans, drive the execution of these plans and evaluate them against set objectives.

You will have experience in marketing and communications and will work closely with key internal stakeholders, company business partners, universities, students and developers, to spread knowledge of the companies partner products and technologies.

Key Accountabilities

Help develop the University Program marketing and communication strategy and plan in close collaboration with the rest of the Program team, internal stakeholders and University Program partners, to meet clear key performance indicators.

Help develop and implement a strategy and plan for growing the University Program brand awareness in academia worldwide and in other designated markets.

Drive the execution of marketing and communication plans. This includes product development planning, event management, the production and efficient deployment of various periodic and emerging communications, maintenance of website, social media and other digital communications content.

Build and maintain market knowledge to inform strategy and plan, and enable advocacy for market needs within and outside the organisation.

Work with marketing counterparts, internally and externally, to create marketing strategies and channels.

Set up and track various channel performance indicators to make sure all channels are performing to stated objectives.

Regular reporting on strategy, plan and progress on key performance indicators to various internal and external stakeholders

Job Requirements

Essential Skills and Experience
Commercial skills gained in marketing and communications roles, particularly with a customer focus and senior influencing experience.
in creating and implementing innovative digital marketing strategies
Experience in building social media strategies and analysing social media metrics.
Experience in Customer Relationship Management (CRM) and digital marketing tools.
Experience in website and social media management.
Project management.
Excellent communication skills, written and oral, in English.