Marketing Assistant

The Marketing Communications (Marcoms) Executive will assist the UK Marketing Manager with the execution of ADI’s marketing plan in the UK & Ireland. The Marketing Assistant will take on the responsibility for delivering coordinated campaigns in line with business requirements in conjunction with local Marketing and Sales teams to drive demand generation, sales growth, revenue, brand awareness and brand promotion.

Job: Description / Role / Skills

1. Development and execution of the marketing communications programs working with the Marketing Manager, local Product Management and Sales.

2. Assist the Marketing Manager in the execution of the local prospecting and demand generation programs, work with local product marketing and sales to develop targeted marketing campaigns promoting key products/solutions/brands, print & e-promotions to drive awareness, growth & customer focus and generate quality leads for the business.

3. Manage the Monthly Sales Flyer and implementation of other promotional activities. Tasks include the creation of flyers and emails, ensuring all data is correct and complete, managing local print and distribution where required.

4. Work closely with the EMEA Expos & Events Manager on all major events like tradeshows and the ADI Expo program. Define dates and locations with the Marketing Manager, select the right venues. Manage all communications to customers and internal stakeholders. Execute all event logistics and coordination. Budget and ROI management including vendor income invoicing.

5. Manage all other local events like road shows, branch and customer events within budget including brief, invitations, location, logistics, signage, collateral and post event follow-up and ROI analysis.

6. Manage the annual catalogue general informational pages and advertisements, assist in proofreading of product text, local print, distribution plan, budget and vendor income management.

7. Work closely with the marketing manager, product management and sales to develop the required sales and marketing materials and tools. Development of all literature, presentations, sales kits, brochures, point-of-sales materials.

8. Assist the Marketing Manager in the management of the customer database and in-house prospect lists.

9. Build and delivery of compelling external email communications including regular newsletters using the company email tool, reporting on email communications statistics. Delivery of regular internal communications, management of local key email distribution lists.

10. Public Relations and Social Media: identify public relations opportunities following the company media policy, develop press releases and articles accordingly with the support of the marketing manager. Develop a social media plan, manage the local presence in social networking sites: campaigns and day-to-day activities, manage other PR activities following the company media policy.

11. Ensure the company website is updated with general info and banners.

12. Assist the marketing manager with the coordination of metrics based reporting (ROI) on key Marcoms activities and best practice, reporting on a regular basis.

13. Budget management and monthly monitoring of all expenses and vendor income. Raising of purchase orders for indirect marketing expenses via the SAP platform.

Qualifications:

* BA/BS in Marketing, Communications, or other related field
* Proven Marketing Communications experience
* Strong project & budget management skills, good analytical skills
* Strong written and verbal communications skills, copywriting skills, social media skills
* Proficiency in Microsoft Word, PowerPoint, Excel, social media and email marketing tools.
* Good skills in Adobe InDesign and Photoshop. HTML desirable but not essential
* Able to work independently, deliver within a set timeframe and work in a dynamic fast-paced environment