Interim Database Manager
Full job description
National Express Group PLC
Salary: £420 – £540 per day
Join us on the Journey…
We have an exciting opportunity to join our team, on a 3 month contract, as an Interim Data Manager. Your role will be to scope, implement and deliver ongoing database requirements for marketing and working with the business to ensure this is fit for purpose.
What you’ll do…
Champion the data strategy for the business working with key stakeholders, IT and scoping out requirements, aiding the development of a clear and robust data strategy for NX
Develop and maintain analytical data marts for the insight team to ease analysis and reduce processing time.
Maintain day to day management of the CRM database and key point of contact on all DWH issues.
Key stakeholder and advisor for Single Customer View and helping to scope and implement Single Customer View for NX within the business.
Working with the Salesforce product, Marketing Cloud, to help drive better targtted campaigns for CRM
Monitoring campaign performance with robust analysis and advising campaign managers on best practice and campaign design based on results.
Ensuring all control groups are fit for purpose and regularly monitored and updated.
Working with insight to help CRM managers develop relevant, timely and personalised campaigns for customers.
Support data selections ensuring they are fit for purpose and adhere to GDPR rulings.
Champion the ongoing development of the CRM database with enhancement of new data sources.
Implement propensity modelling and segmentations built at a customer level, ensuring they are updated correctly and accurately.
Champion the development and delivery of management information to demonstrate performance against business KPI’s
Work with key internal stakeholders, IT and supplier/s to implement database developments that support business requirements and priorities
Ensure all customer data is handled / used across the business in a compliant manner. Ensure DPA rules are adhered to on storage, movement and usage.
Document all processes, schemas and data dictionaries across the SCV build process
Identify and integrate new/existing data sources that ensures effective and efficient integration into the database
What you’ll have….
Extensive and proven track record working in a similar role.
Proven records of building and maintaining large databases for analytical purposes.
Experience of robust campaign design and execution within a multi segmented CRM programme
Knowledge and usage of CRM platforms, database analysis tools and campaign management software e.g Postgres SQL, Salesforce, SQL Server and procedural SQL
Knowledge and experience of Marketing Cloud is preferred
Experienced user of large databases, delivering high frequency, dynamic campaigns
About us:
National Express Group is a leading public transport operator carrying 1 million bus passengers each day! Our aim is to provide the best possible experience to National Express customers and to remain their number one choice in the passenger transportation sector.
We offer a wide range of benefits such as…
Company pension
Free travel for you and your partner
Variety of deals and discounts from NX online portal
Employee Assistance Programme
Endless opportunities to progress and undertake further qualifications and training
Things to note…
At National Express, we are really proud of our health and safety record and as a result, we operate a Drugs and Alcohol Policy which is applicable to all employees.
As part of your initial assessment, we will complete Drug and Alcohol testing and you may be subject to random tests during your employment.
To apply for this job please visit definitejobs.co.uk.