Industry Marketing Manager – Retail / Cpg

Head of Market Development (Retail / CPG).
London

Our client is an independent, not-for-profit organisation who define and manage the world’s most widely used set of supply chain standards.

The Head of Market Development for Retail and CPG role is a unique opportunity to create and execute the market strategy that positions our client as a vital partner in the Retail and CPG sectors.

Reporting to the board, this role is accountable for creating and successfully executing a market strategy based on qualified industry needs that drive opportunities and value through the increased adoption of standards and solutions.

Duties
• Increase market intimacy through the gathering, analysis and dissemination of market insight and learning, identifying key market dynamics, opportunities and threats.
• Target setting, account allocation, forecast and pipeline management
• Segment the market and map against the potential market opportunity
• Map the ‘ecosystem’ for the market to identify key influencers, including government agencies, trade bodies and solution partners and develop plans for engagement and alignment as appropriate
• Develop a cohesive value proposition for the market based on the ability of standards and solutions to address industry challenges, drawing on global activity
• To identify and validate new segments of existing markets where the adoption of standards and services would be of sufficient value to drive industry adoption.
• Lead a cross organisational team to ensure alignment with the (relevant) market strategy, taking accountability for the execution and delivery of the plan.
• Provide extensive market input into the solution development process.
• Work jointly with other functions to ensure that activities continue to be appropriately funded through increased membership, programme sponsorship and/or service provision.
• Work with the Marketing Services team to develop and execute an industry content strategy across all channels that raise the profile, relevance and understanding.

Candidate Specification:

Background and experience (essential)

• Strong strategic sector development skills, based on intimate, industry knowledge and a compelling value proposition development.
• Business development – demonstrable ability of gaining adoption within sector and accounts
• Solid people leadership, direct and indirectly
• First rate analytical and collaborative skills and an extensive understanding of supply chain standards.

Background and experience (Desirable)

• Professional marketing qualification – degree, CIM, CAM
• Worked in, or led a team delivering communication plans and integrated marketing campaigns (either business or consumer brands)