Head of Marketing and Merchandising

Company: Heron Foods

Position: Head of Marketing and Merchandising

Location: Melton Distribution Centre, Jackson Way, Melton, HU14 3HJ (Travel Required)

Reports to: Trading Director

Salary: circa £60,000

Benefits: private pension scheme, private medical cover including cash benefit for dental and optical, income protection, life assurance etc.

About Heron Foods:

Heron Foods stands as a beacon in the value retail food sector, consistently delivering quality at great value. When you join our team, you’re not just embarking on a job, but becoming part of a legacy rooted in integrity and community focus. Since becoming part of the B&M group we have continued to focus on growth, now operating at 328 stores and counting.

Job Purpose:

As the Head of Marketing and Merchandising at Heron Foods, you will spearhead the commercial marketing initiatives, aiming to maximise sales and enhance in-store footfall. You will play a pivotal role in the innovative instore merchandising for new store inaugurations, re-sites, and revamps.

Key Responsibilities:

• Formulate the overarching marketing and branding strategy for the company

• Steer marketing activities specific to new/refurbished stores

• Commandeer content and social media strategy

• Oversee the comprehensive merchandising strategy

• Coach and supervise the Store Development and Marketing Managers

• Champion the adaptation and lead teams through periods of change

• Cultivate fresh initiatives with precise delivery targets

• Design the ‘look and feel’ of stores in alignment with the marketing strategy

• Keep updated with the latest industry trends and developments

Accountabilities:

• Drive LFL Sales & Customer Improvement in relocated/refurbished stores

• Pioneering the execution of novel initiatives

• Manage costs and strategy associated with new store inaugurations

• Ensure timely openings of new outlets

• Oversee store spacing and associated costs for store projects

• Facilitate the implementation of merchandising and marketing strategies

Person Specification:

• Accomplished in critical path management and marginal optimisation

• Proven prowess in motivating, coaching, and fostering team growth

• Stellar communication and presentation skills with a keen eye for detail

• Robust interpersonal and strategic negotiation abilities

• Prior experience in budget and project management

• Demonstrable contribution and delivery against business strategies

• Collaborative team ethos, valuing collective success

Become an integral part of a vibrant team dedicated to pushing the boundaries of commercial marketing in the retail food sector. If you’re looking to make a significant impact and grow with us, apply now.

For more details, visit our careers site. Join the Heron Foods family and be a part of our success story!