Head of Digital Media

Head of Digital Media
Scunthorpe
Circa £45K + car + bonus + benefits

Nisa are the UK’s leading member-owned organisation, providing benefits to independent retailers in food and drink markets. Our goal is to support entrepreneurs with buying power, marketing and distribution services to meet customer needs and to provide consumers with excellent independently run local stores to shop in.

Job Purpose:
To work closely with the Head of Brand and Special Projects, Head of PR & Communications as well as the wider marketing team.
To support the company’s e-commerce strategy by transforming the current digital communication offer into a world class digital service for our stakeholders including members, customers, staff and suppliers.
To create and publish innovative content of the highest quality that delivers powerful engagement and behavioural change amongst shoppers and members alike.
To deliver SEO focused campaigns designed to acquire new visitors.
To be responsible for managing a small team working, in conjunction with the internal IT department and external agencies.

Key Result Areas:
*Ensure the profile and output of the Digital team is elevated and becomes an integrated and highly visible part of the overall marketing function;
*Provide the wider marketing and communications team, key stakeholders and Company Directors with an on-going strategic digital consultancy and advice service;
*Define a project’s scope and deliver the digital project documentation, site maps, develop estimates and plans to ensure activities (design and development) occur according to plan, on time and to budget;
*Clearly communicate and convey the strategy to all key stakeholders;
*Validate resource requests from project teams and streamline Digital team’s activities and processes;
*Instigate and attend regular brainstorms and relevant project planning meetings where appropriate;
*Use experience to identify member and consumer digital user personas and journeys to deliver pragmatic and commercial outcomes;
*Work with team to ensure that projects are tracked and that sign off dates, test site completion and release dates are met;
*Generate and champion creative ideas and new initiatives to deliver an effective social media strategy;
*Ensure the online presence of all company brands is consistent, regularly refreshed and in-keeping with their brand image and proposition, in conjunction with the Head of Brand & Special Projects;
*Develop effective and meaningful strategies for driving visitors to the consumer, retailer and social media platforms;
*Improve the usability, design, content and conversion of the company brand websites;
*Be responsible for planning and budgetary control of all digital marketing functions;
*Review new technologies and keep the company at the forefront of developments in digital marketing;
*Track and analyse conversion rates;
*Utilise a range of techniques including paid search, SEO and PPC;

Specific Areas of Work:
*Be the advocate and the educator on digital best practices and processes throughout the whole company.
*Constantly seek and be aware of how and where the latest digital innovations are coming from and how Nisa Retail Limited should or should not respond.
*Control the Department budgets and billing (for builds, maintenance, agencies, hosting and domains).
*Lead on the development and maintenance of the Company’s presence on social media particularly facebook, Twitter, YouTube, pinterest and linkedin together with other platforms as they arise.
*Lead on the Company’s use of online promotion, particularly Google adwords, Facebook advertising and execution via affiliates, analysing their impact upon web traffic across the brands various platforms.
*Develop an award winning ‘Member Platform’ that makes retailers lives easier and simpler.
*Develop and lead the digital strategy across the brand portfolio.
*Manage all digital agencies and ensuring a collaborative approach to working.
*Develop revenue generating and value added digital platforms for members and consumers alike.

Skills & Attributes:
*Extensive experience in a senior digital role
*Big brand experience
*Strong evidence of online relationship management experience and content management systems
*Experience of working across the full digital spectrum in a retail environment
*Agency management experience desirable
*Ability to work unsupervised, on own initiative and to meet tight deadlines
*A positive, passionate and enthusiastic attitude towards work
*A strong background in creating demand using digital platforms and a familiarity with current techniques such as PPC/analytics/SEO/twitter/face book/blogging etc.
*Strong data analysis skills and the ability to evaluate relevant customer research, market conditions and competitor data and make relevant changes as a result
*A proven track record of dealing with database mailing and CRM would prove to be a distinct advantage as would a passion and skill for writing creatively
*Microsoft Visio & Microsoft Project experience
*Experience in producing CMS and websites and other forms of digital marketing/communications
*Experience within web design / development, email, SEO/PPC and Social Media
*Excellent communication skills, both written and verbal
*Experience in the challenging field of e-commerce desirable
*Ability to write compelling copy for web highly desirable
*Strong project management skills

Qualifications:
Degree educated, ideally with CIM / IDM / MA

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