Digital Marketing Manager – IT Training Sector

Digital Marketing Manager (PPC / SEO) – Commercial IT Sector
North East (can be home based)
£40,000 to £45,000 plus bonus

Excellent opportunity for an experienced and talented Digital Marketing Manager to be responsible for the operational & strategic success of search, both paid and organic. The successful Post holder will manage a small team, bringing innovative ideas to the business and ensuring that all projects and deliverables are executed effectively, efficiently and on budget. Applicants for the role must have worked with Commercial IT Training.

With enthusiasm to embrace new technology, the successful candidate will be directly responsible for online acquisition channels (PPC, SEO, display and affiliates) and their main responsibility will be to develop cross-digital channel marketing strategies to drive client acquisition and engagement across the company’s existing and potential customer base.
The aim will ultimately be about creating awareness, engage with consumers, encourage consideration, purchase, referrals and re-transactions.

Main Duties & Responsibilities:
” To lead the development and implementation of the company’s digital marketing vision and strategy ensuring alignment with the business objectives and strategic plans
” Achieve profitable client acquisition and retention
” To improve and maximise the business’s knowledge, skills, and abilities in the areas of digital marketing and technology-driven marketing initiatives
” Effective management of digital marketing resources, which includes external agencies
” To build effective relationships with key stakeholders across the business
” To be responsible for, own and define the digital marketing budget – monitoring and maximising ROI
” Accountable for ROI of the company’s digital investment
” Improve online engagement and experience
” Responsible for SEO, PPC, Affiliate, and mobile marketing to drive engagement, maximise conversions and achieve new business and retention targets
” Planning and analysing email campaigns to support customer acquisition, retention, lifecycle management, cross-selling opportunities and brand marketing strategies.

All applicants should have the following:
” Minimum 5 years’ experience in digital/online marketing within a IT Training environment
” Experience in leading the development of and delivery of digital strategies and budgets
” Ability to develop consistent and compelling marketing campaigns across multiple media platforms (SEO, SEM, paid advertising, mobile, display, affiliate marketing)
” Experience with retrieving and analysing data, business intelligence tools, presenting key findings and developing strategies and action plans from the findings.

The role offers a competitive salary and benefits (that will be discussed on application).

To apply for this role please send an up to date CV to our Commercial Business Manager, Nikki Wilson – please also include your salary expectations with application.