Digital Marketing Executive – Campaigns

Skills: Digital and direct Marketing, campaigns, SEO, google analytics, Strong written English, writing copy, email campaigns.

Would you like to work for an employee who offers great salary and benefit packages?
Would you like to work for a corporate organisation who offers great rewards and progression?
Would you like to work for an employee who was awarded Best Companies to Work for Accreditations for 9 out of the past 11 years?
Do you want to work for a company that invests in the training and development of employees and reward them for a job well done?

We are currently looking to recruit for this leading Assistance and Personal Services provider based in the Croydon area, who can offer you all of the above and much, much more.

The Role

Our client is looking for a highly motivated individual to join a growing digital marketing team to take ownership of its email marketing campaigns. This is a fantastic opportunity for someone with a proven track record in digital marketing and some experience in ecommerce.

The Digital Marketing Executive will be responsible for assisting in the planning and development of email activity. They will be responsible for the build & deployment of campaigns and will be expected to contribute ideas, looking at ways to maximise the value of the customer base across the range of products.

A key part of the role is to be able to manage multiple email campaigns whilst working to deadlines and produce reports and analysis for key stakeholders around campaign performance and use these to formulate recommendations and optimisation.
• Planning and executing all email marketing strategies for B2B/B2C.
• Perform day-to-day retention marketing activities including, but not limited to, email campaign setup, scheduling, testing, tagging, and development of one-time, recurring, triggered and dynamic content-driven campaigns.
• Work with our designers to develop and optimise email marketing templates/designs
• Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
• Continually optimise and test to drive better conversion, through development of the creative and commercial strategies
• Ensuring campaigns adhere to brand guidelines and standards
• Post campaign analysis, recommendations, ad-hoc and standard campaign reporting
• Assist with the creation of fresh content for the website & other material.
• Be the thought leader for this channel within the digital marketing team, stay on top of the latest industry developments and make sure they’re on the cutting edge

The Candidate

This role would suit someone with strong copywriting skills as they will also be supporting our social & website SEO activity by developing on-site content and ad copy.

Essential

• Degree or equivalent within a related field
• Evidence of experience within the following areas:
• Previous knowledge of working with email marketing tool
• Strong understanding of current online marketing concepts and data protection.
• Excellent attention to detail, capable of working under pressure to tight deadlines and managing a large number of campaigns at once
• Commercial experience in a digital marketing role with practical experience of email campaign building
• Advanced knowledge of Microsoft Excel
• Excellent copy-writing skills
• Experience using HTML Editor/Dreamweaver

Desirable
• Knowledge of Digital Marketing Disciplines, e.g. Paid Search, Programmatic Advertising, SEO, Affiliates, Google Analytics etc.
• Highly analytical with proven ability to interpret, analyse and translate insight data and campaign results into actionable marketing plans.
• Relevant industry experience
• Diploma or vocational qualification in a related field

***For your information:

*Interested? Please send you CV in as a Word format only
**Please only apply if you are already eligible to work in the UK (indefinitely & without sponsorship),
***Not for you but you know someone suitable? Take advantage of the YourRecruit paid referral fee

Keywords; Digital and direct Marketing, SEO, google analytics, Strong written English, writing copy, email campaigns, marketing.

Due to the large numbers of responses we receive, despite our best efforts it is not possible to respond to every application. Therefore only short-listed candidates will be contacted for this particular role and if you haven’t heard from us within 7 days please assume you have been unsuccessful on this occasion. Please feel free however to apply for further roles and we will certainly keep your details on file and contact you with suitable vacancies.