Digital Campaign Manager

Gorkana Group brings together the UK’s most recommended Media Database, Multi-channel Media Monitoring and PR Measurement services for PRs and marketers representing all kinds of organisations. Headquartered in the UK, we currently have offices in London and New York.

The company boasts an impressive array of products and the career opportunities are endless. For those with ambition and determination, this company could provide you with a great future.

SUMMARY:

This is a key role with responsibility for supporting the group sales teams to ensure revenue growth for Gorkana Group. This will be delivered through the implementation and execution of innovative multi channel campaign activity. The role encompasses all parts of the campaign process including data management, campaign creation, implementation and measurement from both an acquisition and retention perspective.
This role reports into the Head of Channel Marketing and requires close relationship with the sales teams and other members of the marketing team to ensure all communications are aligned and are on brand and message.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Execute corporate campaign activity: work with the marketing team to deliver targeted campaigns in line with quarterly plans on time and within budget. Generate campaign ideas and using the full marketing mix, write quarterly marketing plans and contribute to the overall marketing strategy. Ensure marketing activity generates required leads for the corporate field sales and telesales teams and uses most effective channels to acquire these leads. Track and report on campaign activity and improve ROI through a series of measured tests.
• Email marketing: This role needs to drive our email marketing expertise and ensure we constantly increase open and CTRs through a structured programme of development and testing.
• Manage prospect and customer data: a key aspect of the role is the effective management of prospect and customer data and supplying this to the relevant sales teams in line with the required KPIs. This will include list management, updating and reviewing data within Salesforce, response analysis and then ensuring this intelligence is fed back into the campaign process and opportunity analysis. Working closely with the Salesforce Administrator to champion the effective use of salesforce to capture the relevant information needed to increase the effectiveness of the channel marketing campaigns.
• Customer retention: work with the marketing team to execute a structured communication and customer research programme to build further understanding of customer needs and reduce attrition rates.
• Competitor and market information: collate market and competitor information on an ongoing basis and compile into a monthly report to allow marketing to use this intelligence to develop campaigns.
• Sales support collateral: work with Marketing Manager to ensure the sales teams have the required sales support collateral which is customised to specific propositions, sectors and customer type.
• Digital marketing: digital marketing is a key marketing channel for us and having increasing significance as we build engagement with clients across the group. The role encompasses working with the other Campaign Manager to ensure the website audit and recommendations are carried out; manage and deliver website changes as required through the financial year and as agreed with board; work with IT to ensure timely fix to any website issues and management of ongoing issues log; work with Group Head of HR to provide support for the roll out a new intranet.

PERSON SPECIFICATION:

• Minimum of 3 years experience in B2B channel marketing
• Extensive experience of online marketing with specific knowledge social media marketing
• Degree or equivalent, or relevant CIM/IDM marketing qualification
• PC skills – Microsoft: Word, PowerPoint, Excel and e-mail systems essential.
• Knowledge of Photoshop and basic knowledge of HTML an advantage.
• Experience working in the PR sector an advantage.

Alongside a competitive salary of up to £42,000 per annum we also offer the following excellent benefits: Pension Scheme (up to 5% company contribution), 25 Days Holiday + 8 BH, 4 x Life insurance, subsidised canteen, Denplan, Season ticket loan, cycle to work scheme, Childcare Vouchers, gym subsidy, great training and development opportunities, excellent career progression and much more.

The Gorkana Group is an equal opportunities employer and all applicants who are eligible to work full time in the UK are welcome. The Gorkana Group is fully committed to treating all job applicants and employees fairly and equally regardless of their race, religion or belief, gender, sexuality, age or disability