Content Manager

ABOUT THE ROLE DUTIES AND RESPONSIBILITIES

Your day-to-day duties will typically include:

Communication strategy: Being instrumental in developing and implementing a communication strategy to engage with the brand’s target audience, driving new business and sustaining customer retention.
Content calendar: Developing and managing a content calendar, in line with the Marketing Plan and Communication Strategy for better visibility of planned activity across the year
Content creation: Creating and developing engaging content, which is factually correct whilst also being on brand and enjoyable to read, potentially from complex topics, research, or data
Case studies and war stories: Managing the internal war stories log to create visibility of completed projects. Any projects that are suitable to publish externally should be written up as case studies, approved by the relevant clients, and updated regularly
Sales support: Assisting the sales team with completing and proofing tenders, RFIs, RFPs and other pre-sales documents to ensure communication is complete, factually correct, and on brand
Email campaigns: Working with the Marketing Manager, helping to create copy for regular email campaigns and refining after testing.
Websites: Creating engaging content for external websites including writing, editing and overseeing the production of video content, and targeted landing pages to increasingly engage visitors
Social media: Managing the company’s social media platforms and their regular content population
Content distribution: Assisting with distributing content across multiple marketing channels including email, social media, media, web pages, and blogs
Brand tone: Ensuring all content is on-brand and consistent in terms of style, quality and tone of voice
SEO: Ensuring any content is optimised and created with SEO in mind
Department liaison: Working closely with the other members of the Marketing team to deliver and measure all content activity
Evaluating content: Analysing, evaluating and providing feedback on the effectiveness of content against agreed objectives. Using analysis and data to develop ideas and improve future content

REQUIRED PERSONAL SKILLS/ATTRIBUTES

Communication – You’ll be an excellent communicator, with superb copywriting skills
Research – You’ll be a good researcher, who can recognise and identify opportunities and trends in the marketplace
Passionate about web – You’ll possess a genuine interest in web development
Detail-oriented – You’ll be meticulous and thorough, with a keen eye for detail
Teamwork – You’ll be capable of working both independently on tasks and in a team
Copywriting – You’ll be adept at writing and will possess an engaging personal writing style
Organisation – You’ll be organised and good at time management
Resilience – You’ll be able to work in busy environments and to meet deadlines
Self-motivation – You’ll be self-motivated and able to work independently on tasks
Creative and innovative – You’ll be able to produce original and valuable ideas and solutions for use in content creation
Proactive – You’ll be proactive when faced with issues which you typically encounter in the course of your work. You know when to escalate issues, and are prepared to take action yourself in order to get a problem resolved
Results focused – You’ll be able to keep the end goal in mind at all times, working towards it without getting bogged down by other things
Completer finisher – You’ll be able to autonomously complete tasks assigned you, to a good standard, without leaving things unfinished or incomplete

WHAT WE OFFER

Our employees value the flexible working environment and the chance to develop their skills on a wide variety of interesting projects. We offer a discretionary bonus system, and run a childcare voucher scheme for all employees. All employees are eligible to join the company pension scheme after 3 months.