Communications Manager

Salary: £78,000 per year

Communications Manager – London – to £78,000 plus package

A leading Facilities Management Service Provider is urgently seeking an experienced, humble, polished and articulate communications manager to join them on an exciting global client account. This role can be home based with travel to any one of my clients UK offices. Previous FM experience is a bonus but you must have experience working on a global contract as a brand ambassador. This is a hands on strategic role in a corporate environment.

1. Purpose of the Job
To develop and deliver a comprehensive communications strategy and plan for the client account across its global and/or regional scope to engage a broad range of stakeholders, meeting the joint strategic objectives.
• Lead and create high quality internal communications content and campaigns – produce written materials and manage the delivery of creative content
• Develop and manage an ongoing programme of employee communication
• Plan and execute key employee communications events, e.g., Virtual Town Halls, Kick-Off Meetings
• Support the employee engagement strategy for the Client account, working closely with the Account Director, HRBP, and Employee Experience Manager
• Update Client account content on internal digital channels
• Measure and evaluate the overall impact of communications on employees: recommend and implement improvements where appropriate
• Support the creation and delivery of Client RE&F communications strategy
• Support the creation of governance communication materials
• Drive and contribute to business growth opportunities through compelling story telling, oversight and advise to local teams, bringing in expertise from the Client account and the wider GSA communications team
• Support the creation of PR materials and content assets, e.g., newsletters, social media content, videos, presentations, etc.
• Manage the work of agencies and freelancers delivering content and PR
 Through best practice ensure with the Operations Team high quality on-site communications
 Develop, implement and manage any other programmes, projects and activities as agreed with the Account Director
 Actively contribute in the development of the account strategy in line with current and emerging client needs

2. Dimensions

 Matrix operating platform
 Critical level dedicated account team position
 International and/or multi country/regional experience – management of complexities, divergent interests, cultured in different geographies
 Limited number of available resource in the internal/external market place
 Higher volume of relationship management and at higher levels within the organisation to work effectively across borders
 Management of account across geographies

3. Context and main issues
 Navigating the scale and complexity of the partnership across multiple geographies, cultures, and languages.
 Balancing the account needs whilst also aligning with the broader team.
 Internal and external relationship management is a key challenge.
 Time management and the ability to juggle projects is a vital asset in this fast-paced role.
 The ability to prioritise and manage expectations is a necessary skill, whilst maintaining strong relationships.
 The ability to communicate as effectively with senior leaders as with operational employees is critical.
 Clients rely on our experience to lead and influence the client’s own internal comms activities.

4. Main assignments
Employee communications:
• Develop and deliver business as usual multi-media communications using defined channels for example regular newsletters, Town Halls and internal social media.
• Drive internal employee engagement through developing and sharing local relatable content through appropriate channels.
• Maintain and develop standard account channels for example, administration of relevant online spaces, Teams, SharePoint etc.
• Act as the communications consultant to countries/ sites needing support with specific materials and communication frameworks.
• Train and educate colleagues as required on communication tools and approach.
• Maintain standard account communication materials.
• Act as a Communications Business Partner to the Account Leadership team to develop specific communication campaigns for our strategic projects.
• Develop and deploy communication projects to drive efficiency within the Account Team, interfacing with the client team
• Proactive participation and support for the Client Retention Programme and web of influence.
• Contributing to the wider strategy for account communications, sharing best practice within the Group

External/ client communications might include:
• Partner with the client’s communications specialists to develop and implement joint strategic plan.
• Planning and delivering awareness/ adoption campaigns for client strategic projects which may include managing the impact of changes to people, ways of working, and the delivery of services
• PR: Deliver approved internal and external awards submissions and external social media content.
• Be the point of contact for crisis communication and liaise with key stakeholders.
• Contribute to specific relevant business growth initiatives as requested by central GSA team and Business Development team.
• Identification and analysis of relevant stakeholders to manage their communication needs.

Measure the impact of communications and implement improvements where appropriate.
Keep up to date with best practice from the communications industry and bringing new approaches and channels to help develop and improve the effectiveness of communications within the account.

5. Accountabilities
 Employee engagement improvement year on year within the account team
 All communications, both across the Client account, and at a site level are of a high quality and reflect our Quality of Life positioning
 Client and consumer satisfaction / feedback is positive and maintained at a desired level
 Account specific communication tools and channels are rolled out in a timely manner and reach all required stakeholders, in alignment with Brand and Communications strategy and guidelines

6. Person Specification
 Minimum of 5 years’ experience of internal/corporate/consumer/client communications and/or marketing, either in-house or agency, ideally working within a complex multinational environment
 Professional or higher qualification in internal communications or corporate communications
 Excellent command of English language with strong editorial e.g., writing for the web, sub-editing with attention to detail and an eye for a good story, content creation and digital experience
 Experience in communications support for complex change programmes and employee transfer
 Experience of developing and executing multi-media communications according to plan
 Creative flair to develop engaging communications through a wide range of tools and channels
 Desired knowledge of the FM / Service Solutions industries

Personal:
 Excellent organisational and time management skills, ability to plan, prioritise, and deliver
 Excellent interpersonal skills, with an ability to work with people at all levels and across functions
 Client-focused mindset, and highly effective at building and improving client relationships at all levels
 Challenges the status quo, innovative, ‘can do and improve’ and ‘hands on’ attitude when required
 Using influence and relationships to win support for the benefit of the business
 Self-motivated, proactive, tam player that works well under pressure
 Flexible and able to cope with ambiguity
 Role model for communications “best practice”
 Excellent Client and IT platform skills (extensive Word, PowerPoint, Excel are a minimum)

Other relevant information:
 International travel and overnight stays may be required
 To attend meetings and training courses as requested

7. Competencies

Customer focus Ensures accountability
Manages ambiguity Communicates effectively
Collaborates Nimble learning
Resourcefulness Being resilient
Persuades Business insight
Optimises work processes