Communications Manager – Channels & Content

Inchcape PLC – Communications Manager – Channels & Content
Hybrid working with travel to London office twice a month.
Attractive Salary + Bonus + Great Employee Benefits
Full Time 12 Months Fixed Term Contract

At Inchcape, we are all about rewarding hard work, that’s why we offer a benefits package with great perks from vehicle discounts to mental health support and much more…
• Family Friendly – Enhanced family friendly policies, giving you more time to spend with your family.
• Annual leave – A minimum of 33 days’ annual leave (including bank holidays), rising with long service.
• Looking to develop? – Grow your career with us, receive industry leading training from the brand you represent and our dedicated training team.
• Your Wellbeing – We take employee wellbeing seriously at Inchcape, we offer a programme to support all our colleagues and families with whatever challenges they may face.
• Your Discount – From Apple to Asda and everything in between, we offer discounts that save you money every day.
• Your Finances – Effortlessly grow your savings with our Share Scheme, we will match up to 7% when you enrol into our flexible pension scheme and have peace of mind with our free life assurance cover and much more.
• Your Recognition – We put our colleagues at the heart of what we do with ongoing recognition and an annual event to celebrate those that go over and above.
• Drive with us – We offer discounts and offers on both new & used vehicles and servicing for you, your friends and family.
• Your Health – From gym discounts to cash healthcare plans, find everything you need to look after your health.
• Cycle to Work – Get a bike and or cycling gear at a significantly reduced price
• Community Volunteering Day – Every colleague has an additional day to spend volunteering for a charity or good cause of their choice, as well as the option to get involved in our company wide charity initiatives.
• A company that cares – We believe Inchcape is for everyone and we’re dedicated to building a diverse, inclusive, and authentic workplace.

Job Description

This new role will lead on the development of content and channels for Inchcape’s internal and external communications. It will play a key role in supporting the development of Inchcape’s reputation and brand with a focus on content for intranet, websites and social media.

The successful candidate will also manage global content planning and calendars to drive efficiency and consistency in global messaging and communications.

This is a diverse and hands-on role where you will be required to work across a range of projects simultaneously. You will work with Communication colleagues globally to support the development and delivery of new communication channels and compelling content across all formats.

Main Responsibilities
Channel development & Management
• Develop and manage our global intranet (Viva Connections) and colleague communications platform (Viva Engage).
• Provide event management and content development support for townhalls, roadshows and conferences.
• Support content creation and publishing to our website and social media sites.
• Produce engaging videos for internal and external audiences.
• Identify and explore new communication channels to help reach our audiences effectively.

Content creation
• Develop, write, and edit engaging content for various channels, including internal communications and campaigns, email, newsletters, website and social media.
• Collaborate with regional and functional teams to ensure the alignment of messaging and content across all communication channels.
• Curate and schedule content to maximise reach and impact.

Planning analytics & reporting
• Maintain and develop a global communications plan.
• Monitor key performance indicators (KPIs) for each communication channel.
• Analyse channel performance and user engagement, adjusting strategies as needed.
• Provide regular reports and insights to measure the effectiveness of communications and channels.

Cross business collaboration & best practice sharing
• Work closely with regional and functional Communication teams to ensure cohesive and unified messaging across all digital channels.
• Help develop and promote regional content for global channels.
• Working with creative communication agencies to help shape and deliver key communication campaigns.
• Support the development of best practice content and channel management across the business.

The Ideal Candidate
• Significant communications, content development and channel management experience.
• Familiar with using the Microsoft Office 365 suite, including Microsoft Viva/Yammer and SharePoint.
• Proven experience in managing communication channels and optimising outreach.
• Strong analytical skills and familiarity with data-driven decision-making.
• Excellent organisational and project management skills.
• Ability to adapt to evolving trends in communication technologies.
• Website and social media experience, including using WordPress.
• Experienced in video production and editing and the management of external creative agencies.
• Proven experience of writing and developing content for a variety of media.
• Design experience would be desirable but not essential.
• Spanish or other Inchcape language skills desirable, but not essential
• Bachelor’s degree in Communications, Marketing, or a related field preferrable.

About Us

Inchcape is a leading independent global automotive distributor and retailer. We aim to deliver an outstanding customer experience at every one of our franchised dealerships, and to support this all our dealerships have specialist, manufacturer trained staff to ensure you and your car receive the best possible attention.

OUR VISION: To be the world’s most trusted automotive Distributor.

Inchcape is ambitious! We are pursuing a strategy of growth, both organically and by acquisition, across the globe. We have a number of exciting opportunities for equally ambitious talent.