Marketing Manager

A leading small firm in Wokingham is looking to recruit a Marketing Manager to join their team.

Responsibilities:

•Manage marketing activities and materials according to budget and the Company’s branding and marketing strategy, alongside the Management team and Directors.

•Develop the market research and customer insight offering across the business.

•Collect and use data analytics and insights to influence various areas of the business, from demand generation, strategy, customer satisfaction and product development.

•Direct and project manage all existing marketing agencies, covering SEO, PPC, Graphic Design and PR.

•Implement accurate and informative reports, based on measurable KPI’s.

•Use Cloud computing platform that covers CRM, CMS and marketing automation.

•Accurately manage marketing budgets and agency spend, on a day to day basis with monthly and quarterly reporting.

•Optimise Group advertising efforts, covering demand generation, inbound marketing and direct response marketing.

•Create content and delivery calendar for all Marketing campaigns.

•Support various sales functions within the Group, including the USA and Australia.

Desirable Skills:

•Analytical and strategic thinker

•Ability to implement campaign measurement including metrics and outcomes to establish ROI.

•Ability to research, produce and analyse data, identifying making trends and making recommendations through verbal and written reports, presentations and proposals.

•Ability to work on own initiative or as part of a creative team.

•Project Management

•Marketing planning/scheduling

•Inbound Marketing, direct response advertising and demand generation.

•Data and Analytics

•Marketing Automation

•Conversion Rate Optimisation and A/B Testing

The Person:

•Degree or Higher National Diploma in marketing, economics, management or business.

•Further qualification from the Chartered Institute of Marketing would be ideal.

•3 years+ in a Marketing or Analytical Role

•Fully up to date and passionate with today’s marketing mix, its approaches and technologies.