Assistant Marketing Manager

ASSISTANT MARKETING MANAGER

Location: Accrington

Salary £36k per annum

This role will report directly to the Marketing Director. The main objective will be managing the company Brands and Products in the target sectors with a focus on communications including PR & website, trends, colour, and marketing materials.

The skills necessary for the role includes working with a Product range rather than a Service:- capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans with the Marketing Director.

Key responsibilities include: –

• Assist in the implementation of the company brand strategy to increase brand profile, customer recall and purchase
• Creation of commercial integrated communication plans with monitoring and evaluation to maximise brand performance and grow sales within key target areas including internal markets
• Liaison with the all internal departments to ensure effective delivery of the brands within existing and new channels

Communications: multi channel

• Press / PR
• Digital : website, social media, e comms, online advertising
• Literature : and digital interface
• Photography
• Research

Specific responsibility for

• Website : planning & content management
• Social media planning
• E comms
• Creation & Implementation of new literature for relevant sectors
• Events
• Internal comms

Preferable to be educated to degree level with a marketing qualification (or working towards a marketing qualification), you will have already acquired branded experience and will have a good understanding of working with strong brands

The candidate will need to demonstrate strong creative skills in the areas of communications, trend and design.

Strong interpersonal and communication skills are required for dealing with a wide range of people. Project management ability is vital, involving tenacity and drive, to make sure that ideas are realised on time and in full.