Performance Marketing Manager

Salary: £66,000 – £72,000 per year

Title: Performance Marketing Manager

Location: Brighton/Hybrid

Salary: £55,000-£60,000 + up to 20% bonus

Industry: Fashion Retail

Brief Overview:

This is an exciting opportunity to join a fast growing Fashion Retailer as our Performance Marketing Manager, a crucial role for our expanding ecommerce business. As a key part of our acquisition strategy, you will work closely with the ecommerce team & paid media agency to help grow our customer base & maximise return on investment on our paid media spend.

JOB Responsibilities:

• Manage the performance marketing strategy including customer acquisition, ROI and the associated budgets. Take ownership of performance and growth of all paid media campaigns.
• Provide expertise on current ecommerce industry best practice, with a media traffic driving focus, and feed into strategic decisions that help further growth.
• Deliver best practice across SEM, Paid Social, Affiliates, Display, Video, ATL & emerging channels to drive customer growth.
• Drive CAC & ROI by channel & category to ensure profitable acquisition.
• Alongside the Data team:
  
  • Develop reporting & dashboards with key insights and metrics, relevant to media channels and share insights with key stakeholders throughout the business.
  • Develop an attribution model which gives insight understand how each media channel contributes to performance & use this to optimise media spend.
  • Maximise opportunities for capturing customer data and maintain and improve the quality of customer data for reporting and marketing purposes, always ensuring GDPR compliance.

JOB Requirements:

• 5+ year’s experience in Digital Marketing/Paid Media
• Strong strategic experience across digital marketing.
• Strong growth/acquisition experience.
• First-hand experience of managing paid digital channels – paid search, shopping, paid social & affiliates, preferably in a fashion brand.
  
  • Paid Search background essential
  • Experience in international ecommerce would be an advantage

• Ability to work cross-functionally to execute successful multi-channel campaigns
• Able to manage budgets, creating detailed reporting and performance analysis and delivering against KPIs.
• Good technical knowledge and understanding of websites, tracking and attribution tools.