Marketing Assistant

Based in Luton but you will travel to other branches within Hertfordshire on occasions

Summary
The Marketing Assistant provides administrative and project support to the Firm’s Marketing Team. The role is varied and provides scope for personal skill development.
Duties Personally PerformedThe main duties will be as follows:-

Marketing Administration
tasks required to support the BDP.
Diary management of the Marketing Team.
Preparation of documents for the BDP for Marketing Meetings. Writing of Marketing Meeting Minutes and distributing to Marketing Team and Management Board. Monthly preparation of marketing materials to update the Management Board.
Draft the regular Marketing Reports for the BDP’s approval and amend as required; liaising with Departments in order to collate the relevant information.
Preparation and mail out of Welcome Packs and Employment Cross Selling Letters and Packs. Maintaining promotional material stocks and re-ordering as approved by the BDP.
Assist in the collation of information relevant for the Firm’s annual Chambers and Legal 500 submissions.
Co-ordinate the attendance of fee earners and other staff attending networking events.
Maintaining an up-to-date Articles List and Marketing Timeline.
Assist with E-Blasts i.e. sending out NeTWork, Aspire and other publications produced.
Proof reading; articles, advert designs and flyers etc.
Assistance with the management of website content; uploading content, articles and event information, specifically ensuring the marketing information section of the website and intranet are kept up-to-date.
Recording marketing invoices/marrying up purchase orders with the Budget and liaise with the Accounts Team as necessary.
Provide general administrative and telephone support to the Marketing Team.
Events
Administrative tasks associated with the Firm running workshops, seminars and drop-in surgeries; liaising with attendees, keeping record of attendees, creating information packs, pulling together presentation material, event room set up, provision of feedback forms and rescheduling cancelled events.
Where required, assist the Marketing Team with event plans, creating guest lists and on-day-support for larger events.
Marketing database
Updating and maintenance of Marketing databases and associated Marketing lists.
Analysis of information and preparing reports about information held on Marketing database as and when required by BDP or Marketing Team.
Market analysis of clients or targets as and when required by BDP and Marketing Team.
Keeping own knowledge and understanding of the operation and capabilities of the database up-to-date.
Marketing research
As directed by the Marketing Manager or BDP and initially under the guidance of the BDP, carry out research into the Matter No. 1s for the purpose of inclusion in the Marketing Report and research into target client companies utilising research tools including Tracker, websites and publically available company information.
Marketing campaigns
Assist BDP and Marketing Manager in the management of the activities undertaken by target initiatives in particular acting as a point of contact between the Marketing Team and third parties.
Assist the Marketing Manager and Project/Campaign Co-ordinator with:-
developing and implementing marketing and advertising campaigns including liaising with Partners and fee earners as necessary, assist in the production of advertising and promotional material and administrative tasks in delivering a campaign.
Creating and sending email campaigns
Skills and Personal Qualities
Experience in marketing or market research
Strong project management skills, an organised approach to work and prioritisation.
Problem solving skills.
Competent IT operational skills and Excel (Microsoft Office Suite, bespoke marketing tools, computer programmes and applications and the marketing database), administrative and numeracy skills.
Accuracy and attention to detail.
Ability to work well under pressure.
Strong interpersonal and verbal communication skills.
Develop commercial awareness and analytical skills so as to interpret and analyse market data..