Senior Digital Marketing Exec

Salary: £38,400 – £42,000 per year

Senior Digital Marketing Exec – Huntingdon – 32/35k (Partial Home working)
ALH Recruitment are recruiting for a Senior Digital Marketing Exec to join our client’s team, who continue to grow and dominate their market nationally.
Senior Digital Marketing Exec:
The successful candidate will be responsible for delivering the companies Digital Marketing & e-commerce strategy using a broad selection of digital marketing tactics to acquire new customers, maximise returns from existing customers and to increase online sales.
This will include delivering targeted email campaigns, organising promotions, developing search engine optimisation strategies, managing paid search campaigns, and managing online PR, display advertising, social media techniques plus measuring performance through google analytics.
* Drive online customer acquisition utilising a range of digital channels including, but not limited to SEO, PPC, Email Marketing, Social and Affiliates.
* Work with the internal sales team to develop new digital communication strategies for all company brands, products and services.
* Develop, design and manage online display advertising strategies and campaigns.
* Update existing website using WordPress / WooCommerce content management system – managing all content and product updates
* Implement email marketing strategy including lead nurturing, retention, and marketing automations (using DotDigital)
* Research, identify and implement new online and offline tactics to drive more traffic and sales from the website, and other bespoke portals
* Optimise and manage SEO and PPC campaigns.
* Manage social media to drive website traffic and sales, creating content that engages with customers.
* Complete keyword research and write keyword rich copy for webpages.
* Develop insightful recommendations to improve technical, design, content, on-page and off-page optimisation elements of the website.
* Assist with reporting, analysis and on-going optimisation of all marketing channels
* Manage website structure, navigation, performance and functionality across devices.
* Develop the online customer journey to improve conversion
* Keep abreast of digital developments so that the business remains at the forefront of digital innovation.
* Liaise with Marketing support agencies to develop digital platforms
Skills / Experience;
* A minimum of three years’ experience working in a digital marketing/ecommerce role is required
* Able to work well within a fast-paced environment
* Previous experience in creating and managing digital marketing and PPC campaigns
* Working knowledge of Social Media platforms -. Facebook, Twitter, LinkedIn, YouTube and Instagram
* Experience running successful online marketing campaigns for B2C and B2B companies
* Google certified: SEO, Adwords and Analytics would be preferred
* Previous experience of WordPress / WooCommerce and DotDigital platforms would be beneficial
If you feel you have the skills and experience to step into this exciting Senior Digital Marketing Exec position, please apply below: