Marketing Executive

We are currently recruiting for a well-established company based in Birmingham that are looking to expand their already successful Marketing Division.

Job Purpose

The Marketing Executive is responsible for supporting the Marketing team in delivering the Marketing plan. This includes all aspects of the Marketing Mix, working closely with the Marketing Communications Manager to deliver. This also includes working with sales, marketing and customer service to ensure revenue and customer satisfaction goals are met. The Marketing Executive role includes ensuring that the product and marketing efforts support the overall strategy and goals. The Marketing Executive will adhere and ensure they follow the company brand wheel and the live life the company ethos.

Key Responsibilities

The Marketing Executive is expected to:-

* Help support and install a marketing led ethos throughout the business.
* Support the definition and delivery of correctly positioned product development briefs and prioritise new ranges and features with financial justification.
* Work with external third parties to assess partnerships and co-operative opportunities.
* Deliver the core positioning and messaging for the product.
* Deliver a monthly marketing overview for inclusion in the board report.
* Work with Marketing Communications Manager to provide sales tools and marketing collateral to take advantage of USPs.
* Liase with the Sales team as and when required.
* Ensure that the company website content is up to date.
* Ensure that POS and customer support materials are available and support marketing goals.
* In conjunction with the marketing admin ensure that launch packs are delivered on time to support product launch.
* To have knowledge of what the competition is doing. To stay up-to-date with news, research, and any other information that directly affects our products or services.
* To effectively work with multiple agency relationships across, Advertising, Design, Print, Online, Data and Direct Marketing.
* Taking telephone messages for Sales & Marketing team members if they are not in or unable to take the please apply where necessary, in a prompt and courteous manner.
* Assisting with the collation of general marketing materials for mailings, product launches, sales meetings and training days as and when required.
* General Filing, Printing, Scanning, Data Entry and Photocopying duties when required.
* To create and manage the stock levels of image discs for retailer requests.
* To print out A4/A3 photo ready images as requested for retailer requests.
* To raise, schedule and record all Purchase Orders for Marketing purchases.
* Display Agreements, processing the display orders, adding notes and updating Display Database
* Special Discount Notes, processing these onto mericks in a timely fashion using strict guidelines
* Run Monthly Reports to include Non Std Discount Report from mericks for Kitchens and Top Door Analysis Exit Reports from Metalocator
* Holiday Cover and Ad Hoc support for Sales & CRM Executive for Account Creation across the group (excluding bathrooms)
* Support the Sales & CRM Executive with Premium Partner Programme, which will include updating the data to drive the showroom locators on line and retailer support directly.
* Lead Management, responding to brochure pack requests and generating monthly enquiry reports in conjunction with the Sales & CRM Executive & Digital Expert in line with the plan
* TradeSpace content management support for Sales & CRM Executive and Digital Expert in line with the plan
* Undertake other tasks as required.
* Supporting the team with regards to executing external communications by mail, preparing mail merged letters and documents when required for announcements and product launches
* Support the team with regards to executing and preparing for monthly sales meeting presentations and handouts to include monthly Press Clippings from both trade and consumer magazines.
* Report to the Marketing Communications Manager brochure stock levels.
* To get involved with ad hoc special projects such as 30th Anniversary this will involve event planning, co-ordination and may require on and off site meetings.
* To purchase general stationary and small print elements such as business cards and letterheads.

Required experience and knowledge

* Excellent knowledge of power point, excel and word.
* A knowledge of the internet and web marketing.
* Effective planning and organisational skills.
* Strong communication and customer service skills.
* Effective team player.
* Stamina and high tolerance to stress.
* Demonstrated success defining and launching excellent products.
* Excellent written and verbal skills.
* Bachelors degree preferred
* Examples of at least one sample of an effective document delivered in the past.

If you’re interested in the role, please submit an up to date CV.