Performance Marketing Specialist

Performance Marketing Specialist

We are looking for a new Performance Marketing Specialist to join our Marketing team in our ONCAMPUS division, part of Cambridge Education Group.

The Performance Marketing Specialist will play a key role in developing and executing digital marketing strategies for paid search (Google Ads and social media, in line with marketing and business objectives. The post holder will report to the Digital Marketing Manager and work closely with the Directs Sales Team as well as the Marketing Team.

With proven hands on experience of PPC (Google Certification or equivalent) and, ideally, with social media campaign management Experience in the education sector, the Performance Marketing Specialist will develop a strong understanding of the products, competition, industry, marketing goals and objectives of each ONCAMPUS Centre. They will be responsible for the day-to-day creation, execution, and optimisation of all paid search campaigns to maximise direct applications from students, in line with marketing and business objectives.

The role is on a full-time, permanent basis. The post holder will be working in Cambridge (United Kingdom) with a Hybrid Working schedule (2 days in the office, 3 days working from home).

Please note that interviews for shortlisted candidates and any potential job offers may be in place before the application end date. We recommend that, if interested in any of the roles, you apply as soon as possible.

Key responsibilities:

• Implement audience segmentation to tailor messaging and campaigns to specific target groups.
• Conduct keyword analysis and implement strategies to enhance campaign effectiveness.
• Use a variety of tools to compile and draw insight from both sector-specific and generic industry data in order to better understand user trends and behaviour and add context to the performance of each campaign.
• Stay up-to-date with industry trends, best practices, and algorithm updates to continuously improve campaign performance.
• Measure the effectiveness of the campaigns and achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators agreed with the Digital Marketing Manager.
• Gather regular feedback from the Direct Sales Team on the lead quality and possible campaign improvements.
• Manage budgets and pacing in line with strategy and ensure that monthly spend is on target.
• Create weekly reporting on campaign performance.
• Make informed brand advertising recommendations and create strategy documents.

Person Specification & experience we look for:

• Educated to degree level or equivalent work-based learning in Marketing role (Essential)
• At least 3-5 years’ hands on experience of PPC (Google Certification or equivalent)
• Proven experience with social media campaign management Experience in the education sector – an advantage
• A deep knowledge of Google AdWords: keyword research, ad copy creation, landing page optimisation,
• A/B testing, campaign building, remarketing, and reporting
• An understanding of other digital marketing channels, i.e., SEO, video, affiliate marketing, email marketing etc.
• Experience of working with analytical software including Google Analytics.
• Experience with website optimisation and SEO tools.
• Clear, concise ability to communicate, both verbally and written.
• Ability to produce high quality written reports.
• Able to take initiative and make recommendations based on data analysis.
• Able to efficiently manage your workload.
• Innovative and creative, with a logical and methodical approach to problem solving.

What does Cambridge Education Group do?

We offer a wide range of options across our portfolio of global centres, each with its own unique features and qualities, enabling us to meet our students’ demands as required.

Whether students choose to study at one of our centres with ONCAMPUS or Castel or complete an online programme through CEG Digital or iheed, Cambridge Education Group promises to help students Achieve More with expert tutors, innovative high-quality content, premium facilities, and the personal service our students deserve. Our students are central to everything that we do.

What does ONCAMPUS do?

ONCAMPUS teach pre-university programmes with opportunity for guaranteed progression to a wide range of undergraduate and Master’s degrees at leading universities in the UK, USA and mainland Europe. Since 2008, ONCAMPUS has helped thousands of students progress to their chosen university. ONCAMPUS is part of Cambridge Education Group a global company with its headquarters in Cambridge, UK.

Why will you love working here?

Working with our ONCAMPUS team, you will have the opportunity to work with a team who have a shared focus of collaborating and improve the lives of learners. You will have the best of both worlds, the opportunity to grow personally whilst helping students develop.

Join a global education organisation that is respected for its successes and provides a friendly and supportive work environment to its diverse range of colleagues. Cambridge Education Group’s flexible and fast-paced experts help learners around the world to Achieve More.

Benefits

• Private Medical Insurance
• Life Assurance cover
• Perkbox (includes hundreds of discounts)
• Salary sacrifice car leasing Scheme from Tusker and Salary sacrifice Cycle to Work scheme
• Salary sacrifice Technology Purchasing Scheme
• Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as dedicated Mental Health & Wellness Champions
• Discounted rates on Master’s degrees with CEG Digital Partner Universities (25% off)
• Social committee – who organise social events across the Company

Pension – Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions.

Holiday – Enhanced holiday of 25 days plus U.K bank Holidays.