Marketing and Visitor Experience Lead – South West

Salary: £43,192 – £50,814 per year

Marketing and Visitor Experience Lead – South West
Saltash, Cornwall (with travel across the South West)
£43,192 – £50,814(dependent on experience) Plus Benefits Package

About Us

Our vision is to save everyone. It may take us a long time to get there, but drowning is preventable, and we believe that even one drowning is one too many. We are all lifesavers. We are all fundraisers. This is our watch.

We’re looking for a Marketing and Visitor Experience Lead to join our new engagement team in the South West to lead on the delivery of marketing campaigns across the region and the creation of memorable visitor experiences within our lifeboat stations, visitor centres and museums.

Your Role

As Marketing and Visitor Experience Lead, you will be audience focused, ensuring our supporters, donors, volunteers and the general public have a great experience and join us, stay with us, advocate for us and feel part of the RNLI family.

What you’ll be doing in the role:

– Leading on the delivery of RNLI marketing campaigns in your region, delivering income, engagement and behaviour change
– Working with our volunteers and staff teams to design and deliver inspiring and engaging visitor experiences within our lifeboat stations, museums and visitor centres
– Supporting and feeding into the development of the regional engagement plan. Being an active member of the regional engagement team in the South West, demonstrating the highest levels of collaborative working and collective responsibility
– Coaching, training and developing our team of Community Managers to deliver against marketing and visitor objectives, using your experience to improve their knowledge and skills
– Supporting volunteer recruitment, management and training across your specialism
– Monitoring and evaluating your activity, proactively feeding back from the perspective of our volunteers and supporters to shape future RNLI campaigns and content

About You

’ll have a strong background in either a marketing or visitor experience development role; you’ll get to know your audiences, whether they are supporters, volunteers or supporters of the future and keep them at the front of your mind when developing content across both physical experiences and campaigns.

Your enthusiasm and creative approach will motivate you to achieve targets and overcome barriers. You’ll be flexible and willing to travel across your region to achieve results and work across the wider Engagement team.

To be considered as the Marketing and Visitor Experience Lead, you will need:

– A degree or relevant equivalent experience
– Significant achievements in engaging supporters, volunteers or the public in order to generate funds
– Experience of marketing campaign and/or visitor experience development and delivery
– People leadership skills, including high levels of emotional intelligence

Please note this role requires a significant level of travel within your area of responsibility, this role requires the successful candidate to live within the South West region, you will also need to travel to our Regional Base in Saltash, our Support Centre in Poole, and other RNLI locations as required.

So, if you’re passionate about making a real difference for our volunteers and supporters, and growing support for our cause, this could be the role for you. Please apply via the button shown.

The RNLI is committed to safeguarding; ensuring the welfare of children, young people and adults at risk. We expect all employees and volunteers to share this commitment. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting).

We are an equal opportunities employer.

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This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.

Other organisations may call this role Marketing Manager, Charity Marketing Manager, Audience Engagement Manager, Visitor Experience Manager, Marketing Campaign Manager, or Marketing Lead.