Digital Marketing Manager

I am currently recruiting for a Digital Marketing Manager in Maidstone, Kent. The purpose of the role is to develop and drive the company’s digital and online marketing activities, quickly growing appointment and sales opportunities and increasing sales revenue. You’ll be responsible for all aspects of new and existing websites; planning layout, content, tagging, tracking, analytics and reporting results.

Primary Duties

*Strategic planning and management of all online customer acquisition and retention activities; SEO, content, PPC, Social, Display, Native, Programmatic, Email, Affiliates, and web directories to consistently deliver or beat targeted lead volumes, £ sales and ROI.

*Grow and optimize online campaigns portfolio, especially SEO and PPC, through testing, landing page optimization, bidding strategies, and strong messaging.
*Use your impressive expertise to manage and deliver national digital marketing campaigns and localised branch/event specific campaigns on time and within budget as part of the company’s integrated marketing.
*Managing external agencies and briefing internal colleagues to ensure activity is planned/executed on time and within brand to achieve targets.
*Setting up and maintaining tracking of all campaigns and digital activities. Produce regular analytical reports which you will evaluate and enable you to optimise your budget.

*Developing and improving the company’s website(s); conversion rate optimisation, user experience and how the company is presented online.
*Building the annual digital marketing budget, monthly forecasting and reconciliation of spend against results.
*As an active member of the global ecommerce team, provide updates on digital marketing activity and provide support for global projects in the business as requested.

*Management/supervision/motivation of one member of staff.

*Ensuring social media activities are planned and consistently updated, both proactively and reactively.

*Identifying new technologies and solutions which will help us acquire customers online and improve return on investment and/or user experience.

Success will be measured by achievement of budgeted sales via digital marketing and budgeted ROI, increased conversion rates and reduced costs.

What you’ll need to succeed

The ideal candidate will have 5+ years’ digital marketing experience and ideally a marketing, business or media degree. It is essential to have previous successful experience in e.Marketing, building, running and optimising customer acquisition and retention campaigns online, especially SEO and PPC. You will be experienced in managing agencies and ideally have exposure to working with call centres.

You may also have Google Adwords certification or an Institute of Digital and Direct Marketing qualification.

We require an individual who is self-motivated and a self-starter but also is able to take a holistic view of the Company strategy. Very good numerical and analytical skills coupled with methodical approach and accuracy under pressure due to multiple deadlines. Good written communication skills are required as you will be responsible for the content and social media.

Must have a driving licence as some travel may be required at times.