Digital Executive

Position: Digital Executive
Salary: £26,000 – £27,600 per year + Performance Related Bonus

Location: Blackburn, Lancashire

The Company:

Our Client, is an online retailer of personal electronic devices with a great record of growth and a view to expand their trading in the UK and Overseas markets.

They are looking for people with experience and enthusiasm to drive this next phase of growth. They are looking for a track record of achievement in the online arena and willingness to tackle new challenges, develop new skills and provide leadership by sharing experience with their team.

Job Outline:

Reporting in to the Digital Marketing Manager, you will be responsible for trading, marketing planning and implementation of the marketing plan under Digital Marketing Manager guidance/sign off. This is a hands-on role with diverse responsibility and experience in a similar role is essential as you will need to use your own initiative.

Responsibilities:

* Work with the Digital Marketing Manager to create and deliver a strong trading plan.
* Work with the Digital Marketing Manager to plan and deliver digital marketing activities that deliver the traffic required within targeted cost and ROI. Digital Marketing Channels will include:

* On Site
* SEO
* Affiliate Marketing
* Email
* Social
* Paid Traffic
* Day to day site management ensuring that products, promotions and content are timely, accurate and delivering on KPIs.
* Use data driven insights to specify improvements to the user journey that will drive increased site conversion.
* Plan and deliver the CRM programme to existing customers that optimises their lifetime value.
* Monitoring and analysis of site performance, recommending corrective adjustments based on this analysis and interpretation.
* Providing performance reporting to relevant stakeholders within the business.

Required Skills:

* Educated to degree level in a related subject
* 2 years’ experience in a marketing role, preferably in an ecommerce environment
* Experience of working on SEO, SEM, Email Newsletters, Affiliate Marketing and Social Media Campaigns
* Creative with experience in developing online campaigns
* Solid knowledge of website analytics tools such as Google Analytics
* Experience in setting up and optimising Google Adwords/Shopping campaigns
* Strong analytical and data skills
* Up-to-date with current online marketing concepts, strategy and best practice
* Self-motivation, creativity and enthusiasm with a ‘can do’ attitude.