Head of Marketing Communication & Brand

THE COMPANY:

McBride Partners, part of the Brewster Pratap Group, has been retained to identify a number of key individuals for BID4Leeds. In February this year, businesses and organisations in Leeds city voted in favour for the creation of a Business Improvement District (BID). Over 1,000 businesses and organisations in the retail, leisure, cultural, office and public sectors in the area covered by the proposed BID were given the opportunity to vote on whether they wanted a BID and the results of the ballot were overwhelmingly in favour with 84 percent of those that voted and 86 percent by ratable value, backing the idea of a Business Improvement District for Leeds.

The Leeds BID will be instrumental in driving the area forward to compete on a global scale and provide a coordinating voice to unite its businesses and communities. It will generate up to £10m to invest in the city over the next five years and create the third largest BID in the country, by income and the 200th BID nationally. The Leeds BID officially came into existence on 1st April 2015 and now looks forward to delivering initiatives set out in the Business Plan to ensure that Leeds remains a top ranked city in the UK and goes on to compete with other European cities. The focus will be on a series of projects around the themes of ‘The Leeds Welcome’, ‘The Leeds Experience’ and ‘The Leeds Voice’.

THE JOB:

We are now looking to appoint a talented Head of Marketing, Communication & Brand to drive forward the BID, providing high quality support in the delivery of the company’s business plan in setting higher standards in physical place shaping and investment in the city: raise the profile of the city with consumers in the immediate and wider geography to increase footfall, dwell time and spend. The successful candidate will be truly committed to delivering the vision that underpins the BID’s focus. The successful candidate will have demonstrable experience of programme/project delivery, preferably with exposure to high impact place marketing/complex branding propositions or similar disciplines and will lead events programmes and business tourism strategy and initiatives, whilst playing a lead role in the strategic development of the Marketing, Communication and Brand function so that the Leeds BID drives Leeds City Centre forward to compete on a national and global scale.

Applicants will also be able to evidence their experience and achievements relevant to developing an effective strategic marketing function including flexible and responsive marketing and communications to support all elements of the BID’s operations and to ensure corporate reputation. As well as supporting the Chief Executive in ambassadorial duties on behalf of the BID regionally, nationally and internationally the Head of Marketing, Communication & Brand to will also be directly accountable for delivery against the BID business plan. This position represents a unique opportunity for a driven and credible individual to play a key strategic and operational role in helping to deliver positive change for the City of Leeds.

Any 3rd Party or direct applicants will be forwarded directly to McBride Partners

Brewster Pratap Recruitment Group focuses on the recruitment of talent in South Yorkshire, West Yorkshire, North Yorkshire, East Yorkshire, Lincolnshire and Nottinghamshire. If you are interested in discussing this job in more detail or any other aspect of recruitment and talent identification we would really like to hear from you.