Digital Marketing Executive

Digital Marketing Executive
As a Digital Marketing Executive, you will contribute to the development of the annual marketing plans, manage individual marketing campaigns and project requirements on a day to day basis and manage the creative production of marketing
Job Description
*Management of digital marketing projects
*Contributing to the integrated marketing planning activities
*Use analytics to evaluate success, reporting on campaign effectiveness and ROI and produce analytical reports
*Working with the sales teams to improve and enhance marketing communications to drive sales and hit targets
*Maintaining a clear understanding of customer needs and analyse the competitive environment to devise appropriate propositions
*Providing reporting analysis for accounts to identify trends that can inform business decisions
*Responsible for developing and managing all prospect campaigns to grow web traffic and online sales
*Responsible for digital Trade marketing including the website, emails and contribution to events
*Staying on top of all digital marketing trends and using innovation to constantly improve and grow the business
Experience Required:
*Minimum of 2 years’ experience for e-commerce brand (in travel or retail is desirable)
*Degree educated in web management/design/multimedia related discipline (desirable)
*Experience of HTML, Content Management Systems (CMS’s), CRM’s and Analytics
*Knowledge of successful multimedia and digital interactive content
*Experience of current social media platforms and integration with web content
*Experience of owning digital marketing projects and seeing them through to execution
*Experience and knowledge of using InDesign, Photoshop, Twitter, Google+
*Understanding of acquisition and retention of customers via online media channels
*Previous experience of working closely with department on monthly and seasonal promotional activity such as website updates, email marketing and social media promotions
*Knowledge of taking clear briefs for online projects, working with internal project teams and managing them though to execution and launch in a timely fashion
*Providing reporting analysis for accounts to identify trends that can inform business decisions
*Proven experience of copywriting and creative skills for diverse audiences
*Proficient in understanding and analysing relevant response data, and reporting back information.
* Good creative skills with a keen eye for design.
* Good communicator, negotiator and influencer at all levels.
Attributes:
*Passionate about all things digital
*Good at generating new ideas, highly creative and hands on
*Passionate about cross platform digital content and design
*Understanding of the technical aspects of digital solutions and back end designs
*Self-motivated with drive and enthusiasm about new concepts
*Ability to work under pressure
*Ability to meet tight deadlines
*Able to work on own initiative or as part of a team
*Pro-active problem solver
*Positive and enthusiastic approach to work with a dedicated and flexible attitude
The Package:
Employee benefits include pension, private health insurance, childcare vouchers, cycle-to-work scheme, season ticket loan scheme, 20 days holiday, card and cakes on your birthday and fizz on your anniversary. We also offer a modern, lively and fun working environment close to good public transport links.
This truly is an excellent opportunity, to progress your career, working for one of the leading players in this sector of travel. In return for your hard work, an excellent basic salary is offered
Interested:
in this fantastic role?