Senior Marketing Bi Data Analyst – Hybrid Working

Salary: £84,000 per year

A growing and highly successful online gambling global organisation, with a very progressive outlook and talented team is looking for a Senior Marketing BI Data Analyst with experience of mixed media marketing channels, to work directly with the CMO. Along with a salary of up to £84,000 per annum, you will also receive, a bonus, great benefits, and company events, as well as hybrid working. 

This is a unique opportunity for a skilled, self-motivated individual with strong knowledge of Microsoft Excel, looking to use their existing experience to assist the growth of an already successful global business. As an analyst you will be required to drive innovation using BI to generate incremental business benefits, and you will support the delivery of information to the team.

As Senior Marketing BI Data Analyst, your responsibilities will include:

• Partnering with a variety of business teams and external agencies to gather, document and maintain business requirements that will inform modelling decisions
• Compiling information from various sources into a single, consumable, data set, including the design and implementation of models
• Understanding of the general digital marketing landscape and how each channel interacts to create a conversion
• Working with business leaders to identify and develop metrics and visualisations that will track performance and highlight potential inefficiencies
• Analysing retention programs to optimise and drive performance and player value
• Identifying opportunities for increased automation and efficiency through technical solution
• Taking responsibility for the modelling & measurement of investment and its effectiveness
• Helping department managers with ad hoc projections and other modelling tasks
• Delivering day to day requests and identifying cost-saving opportunities

We are looking for a Senior Marketing BI Data Analyst who has the following skills and experience:

• Previous experience in data science or related field
• Advanced knowledge of: 
  • Appsflyer Raw and Aggregated reporting
  • App Analytics Reporting
  • Google Ads Reporting
  • Facebook/Meta Reporting
  • Power-Bi Platform

• Must be a quick learner with the ability to develop in-depth understanding of underlying data, structures, and business uses
• Must be capable of setting up Data Studio performance reports
• The ability to work with large, complex sets across multiple platforms and design efficient processes to provide accurate and timely information is crucial
• Experience working with multi-nationals with the ability to assimilate relevant cultural and regulatory differences across different markets
• Experience in the gaming industry is beneficial but not required. Otherwise experience working in e-commerce large volume transactions business operating is highly competitive marketplace is essential
• Experience with prediction models and quantitative analysis as well as experience in financial planning and forecasting
• Programming experience is beneficial
• Understanding of digital tracking, measurement, and reporting tools
• Team working skills – the ability to build relationships internally and externally, with experience working with third party agencies
• Strong organisational skills and experience of balancing multiple projects at once
• Strong understanding of current online marketing concepts, strategy and best practice would be beneficial
• Desired but not essential, experience in mixed marketing modelling, understanding the impact of above the line/branding activity on acquisition channels

To apply for this role as Senior Marketing BI Data Analyst – Hybrid Working, please click and upload an updated copy of your CV. 

Note: The job title of ‘Senior’ relates simply to the level of experience and has no relevance to age. You are encouraged to apply for any opportunities that you feel to be suitable, irrespective of age or level of experience. 

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