Senior Digital Pr Strategist

Would you like to build your career with this well established digital agency?

With over 100 employees, our client has a hugely successful and profitable track record that spans 14 years. With offices around the UK, this role is working from their Harrogate office.

As a Senior Digital PR Strategist what will a typical day involve? The Senior Digital PR Strategist role involves planning and managing the client`s content marketing strategy and campaigns to achieve the best results for our clients. As part of this client-facing role you will be reporting directly to clients and account managers on each online campaign and outreach strategy.

Duties

– Proposing and project managing multiple creative campaigns; from formulating the initial concept to implementing the strategy and reporting back on results.
– Producing link-earning opportunities for clients by developing strategies that are designed to generate natural off-site coverage.
– Delivering engaging and innovative content ideas for our diverse range of clients.
– Providing ongoing creative consultancy to clients to market their brand innovatively and assist in meeting their SEO KPIs.
– Building relationships with influential bloggers, website owners, journalists and other valuable contacts to increase client`s online visibility.
– Aligning projects with the client`s in-house brand communications and PR activities to develop an integrated marketing campaign.
– Recognising and initiating new opportunities to secure online media activity.
– Keeping up to date with new trends in the ever changing industry of digital marketing.
– Organising content writers, brainstorming sessions and liaising accordingly with the technical team, sales team and senior management.
– Driving innovative thinking, both internally and externally.
– Delivering content, documentation or other marketing activity within budget, deadlines and in line with individual targets.
– Developing robust KPIs for reporting on content marketing strategies.
– Taking an active role in presenting content marketing strategies to current and potential new clients.
– Working with social media to increase reach and brand awareness both organic and paid.

So what experience and attributes do you need to be a success in this role?

– Involvement in a similar role with at least 2 years` experience delivering PR/ Creative Campaigns
– Worked within an agency environment
– Experience of presenting campaigns to clients
– Proficient in using Microsoft Office.
– Good IT, English and typing skills.
– An understanding of new tactics and approaches in SEO and marketing.
– The ability to show knowledge and application of digital PR techniques.
– Knowledge of Google analytics and other tools to report campaign results and monitor successes.
– The ability to build a strong rapport with clients through emails, over the phone and face-to-face.
– Must have a creative flair and be forward thinking.
– Work effectively in a team to deliver results.

What is the salary for the Senior Digital PR Strategist role?

£38 – £45,000 basic + benefits