Senior Digital Pr Strategist

• Proposing and project managing multiple creative campaigns; from formulating the initial concept to implementing the strategy and reporting back on results.
• Producing link-earning opportunities for clients by developing strategies that are designed to generate natural off-site coverage.
• Delivering engaging and innovative content ideas for our diverse range of clients.
• Providing ongoing creative consultancy to clients to market their brand innovatively and assist in meeting their SEO KPIs.
• Building relationships with influential bloggers, website owners, journalists and other valuable contacts to increase client’s online visibility.
• Aligning projects with the client’s in-house brand communications and PR activities to develop an integrated marketing campaign.
• Recognising and initiating new opportunities to secure online media activity.
• Keeping up to date with new trends in the ever changing industry of digital marketing.
• Organising content writers, brainstorming sessions and liaising accordingly with the technical team, sales team and senior management.
• Driving innovative thinking, both internally and externally.
• Delivering content, documentation or other marketing activity within budget, deadlines and in line with individual targets.
• Developing robust KPIs for reporting on content marketing strategies.
• Taking an active role in presenting content marketing strategies to current and potential new clients.
• Working with social media to increase reach and brand awareness both organic and paid.

Key Qualifications and Attributes:

Essentials:

• Involvement in a similar role with at least 2 years’ experience delivering PR/ Creative Campaigns
• Worked within an agency environment
• Experience of presenting campaigns to clients
• Proficient in using Microsoft Office.
• Good IT, English and typing skills.
• An understanding of new tactics and approaches in SEO and marketing.
• The ability to show knowledge and application of digital PR techniques.
• Knowledge of Google analytics and other tools to report campaign results and monitor successes.
• The ability to build a strong rapport with clients through emails, over the phone and face-to-face.
• Must have a creative flair and be forward thinking.
• Work effectively in a team to deliver results.