Digital Marketing / Pr Executive (Home Based)

Salary: £26,000 – £26,400 per year

Digital Marketing/ PR Executive – Home Based – £18k – £22k
Our client is a well-established Digital Agency based in South Yorkshire due to continued client wins and growth they are now looking to recruit a Home-Based Digital Marketing/ PR Executive.
You must be able to travel to South Yorkshire twice a month for meetings.
Main duties include:
Lead on PR and media relations on some accounts
Collect and analyse data for data-led PR campaigns
Bring creative and impactful ideas to ideation
Create stand-out press releases, insightful blog copy, and on-brand expert comments
Liaise with Content and Technical teams to align SEO strategy
Oversee media list creation across industries
Build relationships with both journalists and clients
React to new stories and pivot outreach strategy
Actively stay up to date with SEO and PR industry news
Key Responsibilities:
Ownership of campaigns
Campaign development, contributing to ideation and data-pulls
Brief the graphic designer and dev team for campaign assets and proof/test, providing amends
Be the point of contact for media enquiries for designated clients
To provide updates to clients on campaign progress, reporting on link building metrics
Competitor analysis for designated clients, keeping on top of their PR strategy as well as news in select industries
Build relationships with journalists in your client’s industries
Using SEO tools to report on links, find opportunities for campaigns, and develop strategic link building understanding
Effectively prioritising your time across a range of clients
Updating the wider team on link building success, and providing insight for linking opportunities
Uploading and updating blogs using WordPress and Magento
Liaising with email marketing and social teams to ensure launch reach is maximised
Communicate with clients via email and over the phone to share PR updates; attend meetings to build rapport and outline the progress & future PR strategy
To meet KPIs with the guidance of the Digital PR Lead
Skills Required:
Minimum 1 year experience in a digital Marketing or PR role
Demonstratable PR campaign results
Desk research and data pull/analysis experience
with standard digital PR campaign formats as well as outside-the-box ideas
Ability to craft strong headlines and pull-out newsworthy angles
Competent writing press releases, pitches, and spokesperson quotes
Proficient implementing Google Sheets/Excel formulas, and using Ahrefs and mail mergers for outreach
Some knowledge of Content Management Systems (preferably WordPress & Magento)
Have a genuine interest and passion for data-led and creative PR campaigns
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