Digital Marketing Manager
Full job description
Serata Search (UK) Ltd
Salary: £48,000 – £60,000 per year
Digital Marketing Manager
40k to 50k basic plus benefits
5 minutes from Manchester City centre
Regular working pattern – no crazy hours or shifts and a good work/life balance
Hybrid working and flexibility
An exceptionally generous performance bonus structure
Free parking and free shuttle service to the city centre
Great offices and a positive work environment
Lots of fun socials and some really great incentives
Potential share options
Fantastic career potential into senior management
Potential opportunities to build your own property portfolio
Our client is a large, very well established award winning Property company who have been voted the ‘best estate agent’ over numerous years. They offer a slightly different approach to traditional estate agency and are extremely successful. With a focus on employee training, development and growth, they offer a fun, but professional environment with lots of structure and support. This is a new role so offers plenty of scope and autonomy. We are looking for someone who is a talented strategic Digital Marketer but also who is still happy to be ‘hands on’ and is used to working in a fast paced sales focused environment.
Main Duties
* Lead the marketing function and digital strategy
* Work with the senior management team on commercial objectives
* Develop robust and innovative digital strategies
* Responsible for the performance and ROI on all campaigns
* Implement a variety of techniques to drive traffic to company pages and generate leads
* Develop and implement SEO and PPC strategies, alongside external digital agencies where needed
* Devise and implement email marketing strategies
* Monitor lead generation, cost of acquisition and ROI
* Work with the wider team and suppliers to create and amplify engaging written, graphic, and video content for social channels
* Website management – working with 3rd party suppliers to manage and prioritize workload, gather and project manage internal business requirements
* Monitor digital performance and produce regular reports
* Conduct continuous data analysis to drive strategic opportunities.
* Oversee marketing intelligence and providing actionable insight to internal stakeholders
* Innovate, keep abreast of emerging technologies, and present new marketing platforms and strategies
* Use Google Analytics, Google AdWords, and other relevant tools
Main Skills and Experience
* Possess strong experience in Digital Marketing ideally within a fast paced B2C environment or similar
* Possess strong working knowledge of SEO, PPC and Social media
* Have good experience of devising email marketing campaigns and using automation software such as Mailchimp, Marketo etc
* Ideally have experience of working with a lead focused business
* Able to devise engaging content using a mix of media across a variety of platforms
* Analytical and using to using tools such as Hootsuite, Google analytics, to monitor campaign performance and ROI
* Data focused and used to using CRM’s effectively
* An ambitious, self motivated and commercial nature
* Used to working closely with senior management and directors
“Serata Search are operating as an Employment Agency”
To apply for this job please visit definitejobs.co.uk.