Marketing Assistant Role

Potensis is a highly successful recruitment agency with offices based in London and Bristol. Specialising in the highly lucrative fields of property and construction, we are a significant game-player in the industry and we deal with some of the major contractors and residential developers in the country.

The company has recently enjoyed a sustained period of success and is currently growing rapidly.

To this end; Potensis is looking to sustain this significant period of success and reinforce its image with the appointment of a junior marketing assistant, who will be responsible for developing the brand image by transforming our website and the way in which we present ourselves online to clients.

Your duties

Strategic Tasks:

·Develop our external brand (client and candidate):
•Social media strategy – engage with Linked In, Twitter and Facebook
•Ensure that the website meets our external brand requirements and is consistent with our social media.
•Create a suite of e-marketing tools e.g. brochures
•Manage a programme that will generate increased website traffic and work with our external SEO advice

·Coordinate our job board strategy:
•Monitor R.O.I
•Ensure that job boards are run at capacity
•Identify potential new job boards that the business could use – these should be discussed with directors before proceeding
•Help advise on the business’ job board strategy

·Develop our Internal Brand:
•Maximise use of the intranet and ensure that all opportunities to use notices, discussions and documents are maintained.
•Coordinate any required improvement projects on the intranet

·Market Research:
•Provide reports on the sectors we operate in
•Create useful information on new projects via Glenigan to aid business development

·Merchandising:
•Coordinate merchandising efforts and source new products for the business
•Identify opportunities to increase the advertising potential of our existing client interactions e.g. emails, timesheets CVs etc.

·Aftercare:
•Manage post starter surveys for perm work
•Manage surveys for temps working

Operational Responsibilities:

·Advertising:
•Manage job board allocations
•Ensure adverts are posted to relevant job boards, the website and social media
•Produce accurate MI on postings

·Tenders/RFIs:
•Assist Sales Director in the production of all tender documentation and proposals

·Commercial MI:
•Ensure that accurate up to date lists of deals and agreements are maintained
•Produce SLA summaries for PSLs that can be uploaded onto the intranet for new deals
•Produce client MI as needed for each account.

·Intranet:
•Update the intranet as required
•Add new users to the system

·Ad hoc tasks:
•As required

The candidate

•Candidates for this role will be educated to a degree level and will have some marketing experience gained in a corporate environment.

•A working knowledge of google analytics and SEO marketing would be extremely beneficial for this role.

•Candidates must possess strong communication and interpersonal skills and be able to articulate clearly.

•Experience managing online content is desirable.

•The candidate must have impeccable writing skills and flawless spelling and grammar.