Head of Ecommerce

Salary: £48,000 – £72,000 per year

HEAD OF ECOMMERCE

40k to 60k PLUS EXCELLENT BENEFITS

HYBRID WORKING AVAILABLE – HOME AND OFFICE

IS DERBY BASED.

Our client is a leading innovative Engineering company that have grown very successfully over the last twenty years. Due to continued expansion we are now looking for an experienced and talented Head of Ecommerce to come in and build the inhouse Ecommerce and Digital Marketing team. They are supported by a fantastic Digital agency who will continue to offer their assistance. This role will be focused on the development of their online ecommerce business but will also encompass the broader Digital elements.

Main Responsibilities:

* · Focus on the growth on the website online business; increase exposure, improve rankings, manage the data set and segmentation of customers

* · Uses conversion rate optimisation to make continual improvements to the offering, technical functionality and content.

* · Monitor and analyse marketing performance, scrutinise and manage agency activity to drive improvements and meet strategic goals, and lead the trading of the site to maximise revenue

* · Product ownership: Acts as the product owner for the ecommerce business, driving and maintaining high standards across all areas of the site.

* · Analyses business requirements for new functionality (either directly or through data analysis)

* · Development management: Prioritises, coordinates and delivers development projects aimed at improving e-commerce and marketing KPIs

* · Ecommerce strategy: Develop, own and drive strategy to obtain growth in acquisition, conversion rate, AOV, revenue, profitability and other key metrics.

* · Build the ecommerce team – recruitment, development and management

* · Monitor and analyse competitor offerings to identify competitive issues and opportunities.

* · Measure the performance of the site, collate feedback from stakeholders and customers, implements and analyse tests and specify and/or produce content, design, configuration or development changes

* · Regularly publish scheduled reports on ecommerce and marketing performance

* · Produce detailed monthly analysis of departmental performance for the board.

* · Develop a data warehouse to pull together disparate data sources to provide retention, acquisition and channel profitability data

* · Optimise product copy, product data and product feeds and feed attributes to generate increases in conversion rate and improve search engine optimisation and paid search performance.

* · Commission, create and optimise content to aid the customer and drive organic traffic for target keywords

Experience and Skills

* · Possess strong experience within an Ecommerce Manager or Head of Ecommerce role or Digital Marketing Manager within an Ecommerce business

* · Adaptable, decisive and detail oriented

* · Current, in-depth knowledge of SEO, CRM, email marketing and PPC.

* · Extensive, in-depth experience with Google Analytics APIs.

* · Track record of producing continual improvements in marketing activities and metrics.

* · Experienced in delivering an increase in organic search traffic to reduce reliance on paid search

* · Strong email marketing experience

* · Strategic, forward thinking and ambitious.

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