Website Editor / Digital Marketing Executive (SEO)

Website Editor / Digital Marketing Executive (SEO, HTML)

Williams Lea is a leading global BPO organisation. They specialise in Corporate Information Solutions that re-engineer end-to-end business processes. Blending the right balance of people, process, delivery and technology, they help their clients to engage more effectively with internal and external audiences to drive their brand differentiation and establish their competitive edge.

Position: E-Business Administrator
Location: Glasgow or London
Hours: 9am – 5pm Monday to Friday
Salary: £28,800 – £33,600
Type: 6 Months FTC

ROLE:
The Website Editor / Digital Marketing Executive will manage, maintain and administer one of their client’s websites.

Along with the management of the website, the role will support delivery of a range of digital marketing campaigns for business units and stakeholders. Campaign activities can include: email marketing, online advertising, social media and online PR, search marketing and web analytics.

In addition you will develop and foster client relationships, manage user expectations and assist in addressing any potential issues, providing a resolution or escalating, where necessary, to the Studio Manager.

RESPONSIBILITIES:
a) Website Maintenance: Responsible for the smooth operation of the website through the CMS. Administrate the CMS including managing user roles, workflow, content and metadata. Assisting and training CMS users where necessary; assume CMS administration / consultancy. Reporting on CMS and website performance and act as a controller for content performance of the website. Monitor and manage the internal ticket system and compile monthly web and social media analytics reports.
b) Website Marketing: Manage the online profile through various online channels and increasing traffic to the website through the following: Engaging in social media (Twitter, LinkedIn, Facebook) to benefit the online profiles of the business and attract visitors to the website; optimise the website to improve search ranking including: keyword research, in-page optimisation and back linking; website marketing analytics and benchmarking against competitors; email marketing – compile and deliver regular email campaigns using third party platform.
c) Website Analysis: Manage, monitor and report on website traffic, usage and performance in order to identify successes while also making recommendations for improvement.
d) Procedure Management & Review: Implement, control and regularly review all E-Business processes and controls ensuring that they are documented, applying best practice processes that are agreed with relevant stakeholders.
e) Manage the client through accurate and achievable deadline management, taking appropriate client briefs and eliciting feedback on the service delivery to consistently deliver client focus and strive for continued improvement.

ESSENTIAL SKILLS / EXPERIENCE:
a) Experience in website management and online marketing.
b) Sound technical knowledge of web technologies and CMS at super user level.
c) Experience of working with web based advertising, SEO, analytics, social networking, email marketing and link building activity; experience in business analysis and creation of business process documentation.
d) Understanding web trends and have a proven track record of being an early adopter.
e) Experience of working with internal teams, including legal, compliance and marketing to effectively deliver projects.
f) HTML, Fireworks / Adobe Illustrator, CMS administration (ideally SDL Tridion), Snagit, Google analytics, Dreamweaver, WordPress, Tweetdeck, LinkedIn / Facebook administration, MS Office 2010.

DESIRABLE SKILLS / EXPERIENCE:
a) Understanding of Investment Management, Asset Management or Financial Services industry is an advantage.

You may have experience of the following: Marketing Communications, Website Editor, Digital Marketing Executive, Content Manager, Web Analytics, Online Marketing, Web Designer, PR, Public Relations, Web Editor, Email Marketing, SEO, PPC etc.

This vacancy is being advertised by Easy Web Recruitment, the UK’s leading Online Recruitment Agency. The services advertised by Easy Web Recruitment are those of an employment agency. No terminology in this advert is intended to discriminate on the grounds of age, and we confirm that we will gladly accept applications from persons of any age for this role.