Digital Marketing Specialist

Salary: £38,400 – £48,000 per year

We have an exciting opportunity for a Digital Marketing Specialist to join our client in Dorchester. This is a key role, which will involve working in a fast-paced environment, ensuring the delivery of marketing activities across a range of predominantly digital marketing technologies.

Key responsibilities will include:

• Plan and maintain the company website, updating content, proactively managing technical functionality, optimising performance, managing upgrades, and enhancing user experience
• Implement SEO best practice across all modes of website development
• Manage lead generation document downloads and related Salesforce integrations
• Manage paid advertising (PPC) campaigns providing regular analysis and report summaries of results
• Develop and maintain GoogleAnalytics measurements and reporting
• Deliver and report on email marketing campaigns to achieve business objectives
• Plan, create and deliver the company’s social media content

As the ideal candidate you will have:

• 3+ years of experience in a digital marketing
• Strong working knowledge of HTML, CSS, JavaScript, CMS platforms and themes and plugins
• Experience using Adobe InDesign, Illustrator, and Photoshop to develop creative assets
• Experience using video editing software or the desire to learn
• Experience using marketing automation tools for email automation, and social media management

In return you will be rewarded with: –

• Hybrid working
• 24 days paid Annual Leave
• Career development with on-going training
• Extra day paid holiday on your birthday
• Remote working options available