Paid Digital Marketing Manager
Full job description
Career Cross Limited
Salary: £33,600 – £42,000 per year
Paid Digital Marketing Manager – Altrincham – £28k – £35k + excellent benefits
Our client is an award winning financial services company based in Altrincham, due to increased revenue and online presence, they are now looking to recruit a Paid Digital Marketing Manager to be based at their offices in Altrincham.
Main Duties include:
* Creating, monitoring and optimising all paid digital marketing activity (including search engine PPC ads, Facebook ads, Display ads)
* Setting the strategy and producing a paid marketing plan with milestones and expected results
* Innovating with new digital marketing channels and techniques
* Reporting and monitoring campaign success rates
* Developing and testing new website propositions and functionality – alongside their Designer and Copywriter
* Analysing website performance and targeting areas of improvement
Skills and experience profile
* At least 2 years commercial experience within a Digital Paid Marketing role
* Google AdWords including the creation of significant account structures, targeting, ads and bid management / ROI optimisation routines
* Managing Facebook Ad-Manager
* Analysing website performance – Google analytics
* Highlighting areas where customer’s online experiences can be improved
* Performance reporting
* Tracking and attributing traffic from different sources
* Integrating Paid marketing campaigns with existing websites and work-streams
* Strong analytical skills
* Good working knowledge of user experience (UX) / website propositions
Benefits
* 28 days holiday, including bank holidays
* Company pension scheme
* Flexible start and finish times as agreed with your line manager
* Contribution of £50 per month towards work travel
* Work remotely – option on Fridays
* Regular Company events
Keywords – digital marketing, marketing, PPC, paid search, Google, Google AdWords, AdWords, Facebook, Facebook Ad-Manager, online marketing, UX, ROI, Google analytics, websites, paid marketing, analytics, paid marketing, Altrincham, display ads, pay per click
To apply for this job please visit definitejobs.co.uk.